If you polled 10 random business owners andasked them, "If you could be #1 on Google for any keyword phrase, whatwould it be?", you would be very surprised with what the results are.You will get about 1/3 that pick terms that no one searches, another1.3 would pick terms too competitive and poor with relevance andconversion rates and the last 1/3 would be in the ball park for knowingwhat a good keyword phrase is. SEO target marketing is more abouthaving many terms and drive traffic that one or two big terms that aretypically poor on conversion rates (turning a new web site visitor intoa prospect by capturing data or making a sale). SEO target marketinginclude making every page of you web site work as a landing page tocapture data or to make a sale. Many websites are not built with SEOtarget marketing in mind so these sites drive all traffic to the homepage or possibly one or two other pages that try to be all things toall people. SEO target marketing should bridge and reference the searchterm being search to a page that talks about that term and has a callto action without having to scroll.