Ethical and unethical SEO
Using unethical SEO practices sometimes results in temporarily or
permanently exclusion of websites from the index of major search
engines like Google for using so called 'black hat' SEO techniques.
The reaction of search engines is easy to understand with many
unethical tricks and cheats that SEO experts use in their website
optmization strategy, the relevancy of results is compromised to the
point where search engines initiate to give completely irrelevant and
manipulated search results. Or if search engines do not catch you red
handed right away, your competitors might report you for your misdoings.
SEO has a basic rule that content is always the king. But it should be unique and relevant. In terms of Google, duplicate content means text that is the same as the text on a different page on the SAME site or on a sister-site, or on a site that is heavily linked to the site in question and it can be presumed that the two sites are related; i.e. when you copy and paste the same paragraphs from one page on your site to another, then you might expect to see your site's rank drop. Most SEO experts believe that syndicated content is not treated as duplicate content and there are many examples of this. If syndicated content were duplicate content, that the sites of news agencies would have been the first to drop out of search results. Still, it does not hurt to check from time if your site has duplicate content with another, at least because somebody might be illegally copying your content and you do not know. The Similar Page Checker tool will help you see if you have grounds to worry about duplicate content.
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