Google owns SEO
Google paid $3.1 billion for DoubleClick, Microsoft paid $6billion for Aquantive, and Yahoo paid $680 million for the 80 percentof Right Media that it did not already own and another $300 million forBlueLithium. The companies bought all intended to helpwiden the advertising range of each of the engines in question, and totake advantage of increasingly sophisticated behavioral-basedad-serving technologies that the acquired companies owned.Whatmany people failed to realize was that when Google boughtDoubleClick, it now was also the owner of a very large search engineoptimization company called Performics, which is a wholly ownedsubsidiary of DoubleClick.
This fact is of course raising someeyebrows in the industry. Google has consistently maintained that thereis no way that people can pay for better search engine placement in theorganic index, a stance that the company still claims applies despitethis recent purchase. In fact, a portion of Google's publishedguidelines about SEO says, "While Google doesn't have relationshipswith any SEOs and doesn't offer recommendations..." In another portion,Google says "While Google never sells better ranking in our searchresults..." However, anyone who hires search engine optimizationcompany Performics is of course now paying Google for better searchengine placement. It seems like a pretty black and white issue, butGoogle would obviously prefer that it was kept delightfully blurry.
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