SEO technology
Search engine optimization is not all about meta tags. In fact,
focusing solely on meta keywords will only help you a little bit, and
if you go overboard can actually hurt your ranking. Take the following
focused approach to search engine optimization:
- Include your target phrase twice in the meta title tag <title> Make sure that your title is "clickable". This is what most people see when they search, so keep your title logical and descriptive.
- Include your target phrase twice in the meta description. This description is used by most search engines as a short paragraph below the clickable title, make sure it extends on the title, and doesn't just repeat what the title says.
- Include your target phrase in the meta keywords. Don't flood your keywords, use just a few, and don't get carried away.
- Include your target phrase in the title or headline for your page. Write that headline using a header tag for your headlines, as search engines often weight words in these tags higher.
- Include your target phrase in subheads, using header tags here too.
- Finally, be sure to include your target phrase in the first paragraph of your page, and twice if you can. Also include it in other locations on the page, including external links, headlines, and sidebars.
Step Four: Promote Your Page
Make sure that when you announce your page, you use your target phrase in both the link text and any explanatory text. If you run a blog, you will want to blog your page with at least two references to your target phrase.
Step Five: Check Your Results and Tweak
If Google or Yahoo don't crawl your site on a regular basis, then submit your page to them. Wait about a week and then go to those engines and test your search engine optimization target phrase. Your goal should be to get to the first or second page of search results for your target phrase.
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