Semantic indexing
Semanticindexing is getting more andmore important to search engines.What exactly is semantic indexingand how does it influence yoursearch engine rankings?
What is semantic indexing?
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Semantic indexing means that search engines try to associate certain terms with concepts when indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.
How can search enginesfind the relation betweenwords?
For example, Google has billions of web pages in its index. If Google finds that many web pages contain both the word Paris and the word Hilton then Google might assume that these keywords are related. The other words on these pages could give Google a hint that this special word combination is about a woman.
Words that frequently appear very close to each other could get a tighter connection. Google has a lot of algorithms that allow them to calculate the relation between different words.
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