Search rank offers
The first and most important step is to strategically select keyword phrases that are relevant to your business. It is important to not only choose phrases related to your business but ones that are currently being searched for as well as phrases that will generate the desired response of visitors to your site. By using tools such as Keyword Discovery and Wordtracker, we are able to create a list of phrases that will send very targeted traffic to your site.
On Page Optimization
Your web site will be carefully optimized to accurately represent your keyword phrase selection. We pay close attention to elements such as title tags, meta description tags, alt attributes, anchor text in hyperlinks, site design, internal link structure and body copy. The amount of keyword phrases you choose to target will determine the extent of optimization that is developed for a site. SearchRank can either implement the optimization strategy on your site or provide a detailed work order for your webmaster.
Search Engine Inclusion/Submission Process
Once optimization strategy is in place, we check to see if the site is already included in the top crawler based search engines such as Google, Yahoo, MSN & Ask. In the case that it is, the crawlers will automatically pick up the changes on their next visit to your site. If it is not already included, we will place your URL on sites that are already crawled on a regular basis. This will allow each search engine to find your site and include it in its index. We do not submit directly to the top crawlers as they would prefer to find your site on their own. We do however submit to a variety of smaller search engines such as Alexa, Accoona and Scrub The Web to name a few.
Directory Submissions
We will create professional listings which will be submitted to the top directories. Those directories may include AbiFind, AbiLogic, GoGuides.org, JoeAnt, Open Directory, Skaffe and Web-Beacon. Categories that are most relevant to the business are carefully selected. All details of directory submissions are logged in a campaign portfolio so we can later follow up to ensure the submissions were accepted and listed correctly.
Ongoing Campaign Maintenance
After this inclusion/submission process is complete, SearchRank can perform ongoing campaign maintenance which includes 1.) generating ranking reports to show you where your site is positioned in relation to searches performed on your keyword phrase selection, 2.) traffic statistical reporting, 3.) search engine saturation reporting, 4.) monitoring of external links as well as Google PageRank, 5.) monitoring of Alexa Rank, 6.) re-inclusion as necessary, 7.) submission to new search engines and directories that we become aware of and 8.) updates to targeted list of keywords as necessary to accommodate for changing search behavioral patterns and 9.) updates to the web site as necessary to keep top positioning intact. We can also track ROI (return on investment) with web analytics programs if needed for large e-commerce sites and others like them.
All the details of your campaign can be accessed anytime through a password protected Campaign Portfolio. Campaign maintenance can be performed every month, bi-monthly or every quarter, depending on client's wishes and budget.
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