Black hat seo
It’s just not worth the risk. Especially when you
can use efficient search engine optimization techniques
to get your site ranked higher, and avoid anything
that even looks like Black Hat SEO.
As an aside: While some believe most black-hat SEO
tactics were once acceptable we do not. Search engines
have always wanted content rich text as opposed to
trickery. Black-hat SEO practices may provide short-term
gains in terms of rankings, however when you are discovered
utilizing spam techniques your web site will be penalized
by search engines. Result, your short term gain will
become a long term penalty.
Basically spam, as it applies to SEO, refers to any unethical
practice used for the specific purpose of tricking search
engines into increasing a websites ranking.
Below is a summary of what Google, Yahoo, MSN and Ask consider to be spam
- Google defines spam as "trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages." You can report suspected sites at Google's page.
- Yahoo defines spam as "pages (that) are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results." They have an extensive list of what techniques they consider spam at their Yahoo Search Technology Content Quality Guidelines page.
- MSN Search has listed a few spamming techniques "discouraged" by MSN Search; among them are keyword stuffing, invisible text, or false links.
- Ask defines spam as "the practice of purposely deceiving a search engine into returning a result that is unrelated to a user’s query, or that is ranked artificially high in the result set." They too have quite a few examples of search engine spam.
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