SEO blueprint
- Which keywords to target immediately, which keywords to target over time
- How to update existing content for higher rankings
- What type of content to create on an ongoing basis, and where to submit it for maximum impact
- How to create Meta tags that improve rankings, clicks and conversions
- Which sites you need to have links from, and how to get them
- Why your competitors are positioned ahead of you, and what you can learn from their strategy
- Where your efforts should be focused
Breaking from the bullet points, you will receive an in depth search engine optimization strategy explaining exactly what to do to improve your site's rankings.
Importance:
Knowing which keywords to build your optimization efforts around is imperative. Choose the wrong keywords and you could have high rankings for obscure terms that never deliver any visitors. Or, you might spend months chasing top 10 rankings for terms which may take years to achieve. Our Keyword Discovery will help you identify the terms to target immediately, and those to target over time.
There's no way to measure the success of a search campaign if you don't know where you're starting. Beyond the top 10 or 20 results, we will search as deep as 500 results to give a very specific measure of where your site is now.
Content is king. That phrase has been mentioned in relation to search engine optimization in numerous articles, speeches and blogs. To be king though, you can't just have content, you need good content. Who decides what content is good? In search engine optimization, both search spiders and human visitors. Our Content Development Recommendations will account for robot and human traffic to help set your site apart as one with royally good content.
When search engines first came about, optimization could just be adding a few Meta tags to a page. While modern search engines use many more factors to rank pages, they do still pay attention to Meta tags. A site will not rank well on optimized tags alone, but can improve its rank by tweaking tags.
Certain URL structures are as good as telling search engine spiders to go away. All other things being equal, if a site with an unfriendly URL setup were competing with a site with a search friendly URL setup, the site with the search friendly URL would likely end up on top.
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