Search Engine Optimization
Ask ten different people what Search Engine Optimization (SEO) is and you may receive ten different answers. For the purposes of this guide, SEO will be defined as the process of making changes to your site to make it more accessible to search engines and the people that arrive at your site from the search engines.
Search engine optimization is not about tricking the search engines. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration, and making adjustments to better present your page, you can improve your rank for a search term.
As a business owner, you understand the importance of getting your website listed on the first page of Google when your relevant keywords are searched. After all, most web surfers do not look beyond this first page when looking for information, products, or services on the Net. So, if you aren’t on that first page, you aren’t likely to bring in new business. Being on the first page, on the other hand, can dramatically increase your sales.
Unfortunately, you cannot simply create a website and hope it will get listed on the first page. In fact, it takes quite a bit of effort and careful planning in order to achieve these results. This process is called Search Engine Optimisation.
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