Organic SEO myths
I would say this is my favorite way of optimizing websites. You bring in traffic by using content that works,linking strategies, and adding value via interactivity and a great userexperience, not paid search listings.
Money will definitely be spent in the areas of site redesign and probably in getting content (you mayactually have to hire writers to get content) but then again, if you are a web designer who is building your own websites on a low (ornonexistent) budget, organic SEO is definitely the way to go. It maytake some time, but you will actually grow in real time experience as you move towards your organic SEO goals.
There are few things that get to me more than the assumption that a largegoal (such as getting to number one for a keyword on Google's SERPs)can be done over night. The easiest SEO I have ever done for an unknown site was done over the course of a month, via content refreshing alone.The key word was unique (blue interface), and the competing web siteswere half asleep while we worked.
The issue with this myth is that customers actually believe it. They post jobs such as "We want tobe number one in the following key words" then list close to a dozenkey words, and everything has to be done under a budget of a thousand dollars and in record time. Organic SEO works, is adaptable and ensureshigh rankings on SERPs over the long time despite changing algorithms, but nobody can guarantee anything in a month.
There is a train of thought that says ethical SEO is doomed to failure. The black hat SEO blogs routinely post that white hat SEO techniques do notwork, and that websites practicing SEO are going to be banned anyway. Ipersonally believe that they are suffering from serious bouts of conscience, making them lash out at SEO practitioners who do not marchto their drums. With a few of the following techniques in place, being banned will definitely be the last thing you need to worry about, and you are guaranteed to build a world class brand that will transcend the Internet alone.
Content is King. You have to fulfill a need for information. If you do not, your SEO campaign is sure to run into problems. I started off offering SEO as a sidebar to web design and webcopy writing. Now I offer it alone, and the first thing I advocate whenI get an SEO job is that the whole site be designed around the content. Huge graphics, animations, even product listings are not desirable, as I seek to replace them with content that answers queriesand searches.
Also, the content has to work! You cannot afford lame content that has searchers lazily hitting the back button to leave your site. If your content is based on articles, then do get articlesthat will create some buzz. If it is just your web copy then you should have copy that calls your searchers to action.
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