Optimazing your web page
The title tag is one of the most overlooked ways you can optimizeyour web site. Google uses the title tag in it's link to your site inthe search engineresults. By putting your keywords in the title tag, you will gain ahigher ranking in Google and other search engines. Title is weightedquite heavily, since it's a short description of the content on thepage. You should use your targeted keywords for a specific page in yourtitle tag, being careful not to repeat a word.
For example, if you are targeting "search engine placement" and "search engine optimization"at the same time, don't repeat the words "search engine". Use somethingthat produces the words in the correct order without repeating, like"search engine placement optimization". Try to keep them in the correctorder if possible, as your chances are higher when someone searchesthat phrase; however, if you have to reorder the words it shouldn'tpenalize you too much in the search engine results.
Page title, as always is an effective use of optimization.Google looks at several factors, and if your page has a title tag withthe keywords in it, you are more likely to rank higher.
The most important meta tags are 'keywords' and 'description'.Google, Excite and Lycos ignore these two tags, but Inktomi-basedsearch engines (i.e. Yahoo) place a heavier weighting in theiralgorithm on meta tags. Use a short and concise description about thepage in the 'description' meta tag - one sentence. For 'keywords' taguse about 10-12 keywords maximum. Do not repeat your keywords in thistag, as it will undoubtedly qualify as spamming.
Inktomi uses the 'description' meta tag as the text displayedto describe a site in their search engine results. Google uses anexcerpt of the text surrounding the keyword(s) matched on the page asthe description of the link in their search engine results.
It's a good idea to customize your meta tags, especially keywords and descriptions, from page to page.
The folder name can also be a factor in ranking of the page, but is more relevant to Image Folder Name|image ranking.It's best not to have too many sub folders, because each sub directoryoff the main htdocs directory will get a lower PageRank value. However,internal link structure (organizational structure) will have thegreatest effect on PageRank distribution within a site.
The content is also very important, as the search engine spiders willread this content in determining what the topic of yourpage could beabout. They don't say "content is king" for no reason. The otherfactors on this page are good ways to improve your ranking, but if youdon't have good content, there's going to be no reason for anyone tostay on your web site.
Comments
No comments yet. Be first!